2022.05 |
蔡硕仓(Shuo-Chang Tsai)、陈志贤(Chih-Hsien Chen), Exploring the Impact of Dividend Policy on the Long, term Investment Performance of Financial Holding Companies in Taiwan - 2022 International Conference in Management Sciences and Decision Making (EI ICMSDM), May. 2022, New Taipei City, Taiwan. |
2022.02 |
蔡硕仓(Shuo-Chang Tsai)、王书瑀(Shu-Yu Wang), Application of Design Thinking Method for Case Reading on Current Economic Issues during the COVID, 19 Pandemic. - 5th IEEE Eurasian Conference on Educational Innovation 2022 (IEEE ECEI 2022), Feb. 2022, Keelung, Taiwan. |
2022.01 |
蔡硕仓(Shuo-Chang Tsai)、王书瑀(Shu-Yu Wang), Exploring on the Sustainable Competitive Advantage of Suang, Lien Elderly Center Based on Resource-Based Theory. - International Conference on Innovation and Management (IAM2022 Winter), Jan. 2022, Webinar |
2021.12 |
蔡硕仓(Shuo-Chang Tsai)、陈志贤(Chih-Hsien Chen), Exploring the Practicality of Big Data Robo, advisor from the Innovation Diffusion Perspective. - 2021 IEEE International Conference on Electronic Communications, Internet of Things and Big Data (IEEE ICEIB 2021), Dec. 2021, Yilan, Taiwan. |
2021.08 |
蔡硕仓(Shuo-Chang Tsai)、陈志贤(Chih-Hsien Chen), The Resistance to Innovation in Fintech: a Case Study of Ant Group in Context of the "Theory of Jobs to Be Done" and Financial Regulatory Constraints. , 2021 IEEE International Conference on Social Sciences and Intelligent Management (SSIM2021), Aug. 2021, Taichung, Taiwan. |
2020.06 |
蔡硕仓(Shuo-Chang Tsai), 以设计思考法融入经济时事个案阅读 , 2020中亚联大教学实践研究与创新线上研讨会, Jun. 2020, 台湾/台中 |
2020.05 |
蔡硕仓(Shuo-Chang Tsai)、陈源俊(Yuan-Jun Chen)、林佩真(Pei-Chen Lin), Research on Training Effectiveness, Taking the Agricultural Product Processing Training Course with Limited Status as an Example - 2020 International Conference on Modern Management and Innovation, May. 2020, ROC/Hsinchu |
2020.05 |
蔡硕仓(Shuo-Chang Tsai)、陈源俊(Yuan-Jun Chen)、杨茗凯(Ming-Kai Yang), A Study on the Impact of Customer Commitment of Group Buyers on Customer , 2020 International Conference on Modern Management and Innovation, May. 2020, ROC/Hsinchu |
2020.05 |
蔡硕仓(Shuo-Chang Tsai)、赖慧萍(Hui-Ping Lai)、黄瑞美(Jui-Mei Huang), The Impact of Corporate Social Responsibility Awareness on Consumers' Purchasing Propensity , Taking Corporate Trust as the Intermediary Variable - 2020 International Conference on Modern Management and Innovation, May. 2020, ROC/Hsinchu |
2020.05 |
蔡硕仓(Shuo-Chang Tsai)、赖慧萍(Hui-Ping Lai)、罗巧伦(Chiao-Lun Lo), The Effects of Consumer’s Social Enterprise Cognition on Their Product Purchase Intentions —Using Empathy as A Moderator , 2020 International Conference on Modern Management and Innovation, May. 2020, ROC/Hsinchu |
2019.07 |
蔡硕仓(Shuo-Chang Tsai)、陈源俊(Yuan-Jan Chen)、王觐翔(Jin-Hsiang Wang), The Moderating Effect of Over, service on Customer Value: The Case of the Restaurant Industry in Taiwan - 2019 10th International Conference on E-business, Management and Economics (ICEME 2019)(EI Compendex and Scopus), Jul. 2019, Beijing, China |
2018.11 |
蔡硕仓(Shuo-Chang Tsai)、陈政焕(Cheng-Huan Chen)、吴聪能(Trong-Neng Wu), 智慧型学习预后系统之研究 , 2018年校务研究暨教学实践学术研讨会, Nov. 2018, 台湾台中 |
2018.09 |
蔡硕仓(Shuo-Chang Tsai)、吴聪能(Trong-Neng Wu), 大学生学习投入对学习成就之影响, 以阅读投入为调节效果(获最佳论文奖) - 2018校务研究数据库之建立与应用研讨会, Sep. 2018, 台湾桃园市 |
2018.06 |
蔡硕仓(Shuo-Chang Tsai)、洪瑞霖, 文化创意产业之创意行销手法-以溪头妖怪村为例 , 2018东南亚商管暨资讯文创产业研讨会, Jun. 2018, 台湾屏东 |
2016.05 |
蔡硕仓(Shuo-Chang Tsai)、洪少文、盧慧文、石耿长, 以意見領袖观点探讨台湾旅游部落格经营关键成功因素 , 2016全国管理实务暨学术研讨会, May. 2016, 台湾桃园 |
2016.05 |
蔡硕仓(Shuo-Chang Tsai)、劉黛瑩、羅巧倫、许晋嘉, 中华职棒球团主场经营关键成功因素之研究 , 2016全国管理实务暨学术研讨会, May. 2016, 台湾桃园 |
2016.05 |
蔡硕仓(Shuo-Chang Tsai)、吴雅玲、谢文琪、杨欣珣, 文化创意产业导入体验行销之研究—以十鼓文化村为例 , 2016全国管理实务暨学术研讨会, May. 2016, 台湾桃园 |
2015.05 |
蔡硕仓(Shuo-Chang Tsai)、傅如翎、吴雅玲、柯丽霞, 观光果园导入体验行销之研究—以A观光果园为例 , 2015全国管理实务暨学术研讨会, May. 2015, 台湾桃园 |
2015.05 |
蔡硕仓(Shuo-Chang Tsai)、周佳臻、郭西蓉、吴婉韵, 以碳足迹观点探讨环保态度对绿色消费决策之影响—以LED灯泡为例 , 2015全国管理实务暨学术研讨会, May. 2015, 台湾桃园 |
2015.05 |
蔡硕仓(Shuo-Chang Tsai)、杨隽皓、林鸿欣, 以道德情绪观点探讨消费者对社会企业产品消费决策之研究 , 2015台湾商管理论与实务研讨会, May. 2015, 台湾台南 |
2015.05 |
蔡硕仓(Shuo-Chang Tsai)、谢东益、刘黛莹、洪少文, 国际家具展参展绩效关键成功因素之研究 , 2015台湾商管理论与实务研讨会, May. 2015, 台湾台南 |
2014.09 |
蔡硕仓(Shuo-Chang Tsai)、张淑慧、傅如翎、周佳臻, 社会企业经营模式关键成功因素之研究 , 第一届国际研讨会「打造新未来:社会企业发展与突破」, Sep. 2014, 台湾嘉义 |
2014.05 |
蔡硕仓(Shuo-Chang Tsai)、陈彦澄、李长昱、吴沁鸿, 中台湾茶业生产专区经营模式竞争力之研究 , 2014 年第六届管理与决策学术研讨会, May. 2014, 台湾嘉义 |
2014.05 |
蔡硕仓(Shuo-Chang Tsai)、李长昱、陈彦澄、谢东益, 中台湾茶业生产专区产业群聚效应之研究 , 2014 年第六届管理与决策学术研讨会, May. 2014, 台湾嘉义 |
2014.05 |
蔡硕仓(Shuo-Chang Tsai)、黄植晨、蔡文菁、沈订佑, 以Kano二维品质观点探讨医疗机构服务品质, 以中部C医学中心个案为例 - 2014 年第六届管理与决策学术研讨会, May. 2014, 台湾嘉义 |
2014.05 |
蔡硕仓(Shuo-Chang Tsai)、蔡文菁、黄植晨、沈订佑, 退休老人老化态度与生活照顾模式之关联研究 , 2014 年第六届管理与决策学术研讨会, May. 2014, 台湾嘉义 |
2013.06 |
蔡硕仓(Shuo-Chang Tsai)、王琼羚、黄瑞美、欧雪菁, 顾客承诺对企业形象与顾客忠诚之中介效果, 以HTC手机品牌为例 - 2013 经营管理暨会计信息论与实务研讨会, Jun. 2013, 台湾台中 |
2013.05 |
蔡硕仓(Shuo-Chang Tsai)、王觐翔、杨茗凯、蔡忠轩, 餐饮服务业顾客价值对消费者忠诚之影响-过度服务之干扰效果 , 2013 年第五届管理与决策学术研讨会, May. 2013, 台湾嘉义 |
2013.05 |
蔡硕仓(Shuo-Chang Tsai)、杨茗凯、王觐翔、谢秋夏, 顾客承诺对满意度与顾客自发性行为中介效果之研究, 以网络团购为例 - 2013 年第五届管理与决策学术研讨会, May. 2013, 台湾嘉义 |
2013.05 |
蔡硕仓(Shuo-Chang Tsai)、欧雪菁、黄瑞美、王琼羚, 以Kano观点探讨如何取悦消费者, 以税务机关便民措施为例 - 2013 年第五届管理与决策学术研讨会, May. 2013, 台湾嘉义 |
2013.05 |
蔡硕仓(Shuo-Chang Tsai)、黄瑞美、王琼玲、欧雪菁, 消费者的企业社会责任认知对购买倾向之影响-以企业信任为中介变项 , 2013 年第五届管理与决策学术研讨会, May. 2013, 台湾嘉义 |
2012.12 |
陈永信(Yung-Hsin Chen)、王霞(Xia Wang)、蔡硕仓(Shuo-Chang Tsai)、邓婷婷(Ingrid Teng), Does Delighting Customers to Inspire Loyalty Moderated by Lodging Motivation ? , A Case Study on Five-Star Hotels in Mid-Taiwan - 2012 IEEE International Conference on Industrial Engineering and Engineering Management(EI), Dec. 2012, Hong Kong |
2012.05 |
蔡硕仓(Shuo-Chang Tsai)、蒋国全、黄小芬、洪廷助, 过度取悦顾客了吗?, 以户政机关实施便民措施为例 - 2012创业成长营暨企业经营管理学术研讨会,开南大学, May. 2012, 台湾桃园 |
2011.12 |
陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai)、Yi-Shuang Wu(Yi-Shuang Wu)、Shu-Min Li(Shu-Min Li), How the Effect of Country, of-Origin on Store Brand Moderates Customer's Affection-Conation Link toward Multinational Retailers - 2011 IEEE International Conference on Industrial Engineering and Engineering Management(EI), Dec. 2011, Singapore |
2011.06 |
蔡硕仓(Shuo-Chang Tsai)、沈惠珍、魏淑花, 有机农产品验证标章对购买倾向影响之研究 , 2011 经营管理理论与实务研讨会, Jun. 2011, 台湾台中 |
2011.06 |
蔡硕仓(Shuo-Chang Tsai)、陈永信(Yung-Hsin Chen), How Addiction Behavior as a Factor of Switching Barrier Affects Fans’ Loyalty in Sponsoring Professional Sports Games, A Case Study on the Fans Behavior toward Taiwan Professional Base Ball Games - 2011 8th International Conference on Service Systems and Service Management(EI), Jun. 2011, Tianjin, China |
2011.05 |
蔡硕仓(Shuo-Chang Tsai)、魏淑花、杨政勳、沈惠珍, 教学设计导入体验行销关键成功因素之研究─以国小学童体验种稻教学为例 , 2011创业成长营暨企业经营管理学术研讨会, May. 2011, 台湾桃园 |
2011.05 |
蔡硕仓(Shuo-Chang Tsai)、陈美玲、曾文珠, 原住民节日导入体验行销之研究—以马太鞍阿美族丰年祭为例 , 2011年第四届管理与决策学术研讨会, May. 2011, 台湾嘉义 |
2011.05 |
蔡硕仓(Shuo-Chang Tsai)、邱凯琳、林忠志, 牙医诊所导入顾客关系管理关键成功因素之研究 , 2011年第四届管理与决策学术研讨会, May. 2011, 台湾嘉义 |
2010.12 |
王孆莹(Yin-Ying Wang)、陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai), Does Technology Capability, enriched Private Brand Impacts Customer Satisfaction and Loyalty in the Marketing Channel? - 2010 IEEE International Conference on Industrial Engineering and Engineering Management(EI), Dec. 2010, Macau |
2010.12 |
蔡硕仓(Shuo-Chang Tsai)、陈永信(Yung-Hsin Chen)、张铃妤(Ling-Yu Chang), How Trust Links the Association Connecting Use Experience, Word, of-Mouth with Use Intention and Use Behavior – A Case Study on the Service Innovation in the Aesthetic Medical Treatment - 2010 IEEE International Conference on Industrial Engineering and Engineering Management(EI), Dec. 2010, Macau |
2010.07 |
蔡硕仓(Shuo-Chang Tsai)、梁守恕、李素祯, 建筑产业专案管理之品质量化研究 , 2010 营建管理研讨会, Jul. 2010, 台湾苗栗 |
2010.07 |
蔡硕仓(Shuo-Chang Tsai)、梁守恕、李素祯, 建筑产业专案管理关键核心项目之研究 , 2010 营建管理研讨会, Jul. 2010, 台湾苗栗 |
2010.06 |
蔡硕仓(Shuo-Chang Tsai)、陈宝铃、赖秀精、蒋青翰, 大甲妈祖遶境体验行销之研究 , 2010当代管理论坛, Jun. 2010, 台湾彰化 |
2010.06 |
蔡硕仓(Shuo-Chang Tsai)、赖秀精、陈宝铃、蒋青翰, 消费决策中虚荣特质之研究, 以山寨机为例 - 2010当代管理论坛, Jun. 2010, 台湾彰化 |
2010.06 |
蔡硕仓(Shuo-Chang Tsai)、蒋青翰、赖秀精、陈宝铃, 产品制造国、产品知识对产品评价与消费意愿影响之研究, 以家电市场为例 - 2010当代管理论坛, Jun. 2010, 台湾彰化 |
2010.06 |
王霞(Xia Wang)、陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai), Personality Traits as Moderators of the Relationship between Customer Satisfaction and Loyalty , 2010 7th International Conference on Service Systems and Service Management(EI), Jun. 2010, Tokyo, Japan |
2010.06 |
陈永信(Yung-Hsin Chen)、王霞(Xia Wang)、王孆莹(Ying-Ying Wang)、蔡硕仓(Shuo-Chang Tsai), The Moderating Effect of Retailer Image on Customers’ Satisfaction – Loyalty Link , 2010 7th International Conference on Service Systems and Service Management(EI), Jun. 2010, Tokyo, Japan |
2010.06 |
陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai)、陈隆泰(Long-Tai Chen)、Han-Ying Wan(Han-Ying Wang), Predict Customer Innovativeness toward Telematics–via Reduced Form Model from a Normative Marketing Perspective , 2010 7th International Conference on Service Systems and Service Management(EI), Jun. 2010, Tokyo, Japan |
2010.05 |
蔡硕仓(Shuo-Chang Tsai)、陈宝铃、赖秀精、蒋青翰, 文化创意产业导入体验行销元素之研究, 以大甲妈祖遶境为例 - 第六届跨领域管理学术暨实务研讨会, May. 2010, 台湾台中 |
2010.05 |
蔡硕仓(Shuo-Chang Tsai)、洪郁舜、洪郁然、邱奕珩, 球迷忠诚度与转换障碍中沉溺因子之研究─以中华职棒大联盟为例 , 第六届跨领域管理学术暨实务研讨会, May. 2010, 台湾台中 |
2009.12 |
陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai)、游雅雯(Ya-Wen Yu)、王孆莹(Ying-Ying Wang), Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel Context? – An Empirical Study on Taiwan Hypermarket , 2009 IEEE International Conference on Industrial Engineering and Engineering Management(EI), Dec. 2009, Hong Kong |
2009.12 |
陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai)、Sheng-Tsung(Sheng-Tsung Hou)、陈隆泰(Long-Tai Chen), Measuring Customer Innovativeness via FuzzyART Network Modeling , 2009 IEEE International Conference on Industrial Engineering and Engineering Management(EI), Dec. 2009, Hong Kong |
2009.06 |
陈永信(Yung-Hsin Chen)、施懿恬(Yi-Tien Shih)、蔡硕仓(Shuo-Chang Tsai), Exploring Influential Factors on the Performance of Sales/Service Channel in the E, Commerce Context – An Empirical Study on Auto Distributors in Taiwan - 2009 6th International Conference on Service Systems and Service Management(EI), Jun. 2009, Xiamen, China |
2009.06 |
蔡硕仓(Shuo-Chang Tsai)、陈永信(Yung-Hsin Chen)、许昌贤(Chang-Hsien Hsu)、柯怡珊(Yi-Shan Ko), Exploring Factors Affecting the Adoption Intention toward the Integration of Traditional Chinese and Western Medicine as a Disruptive Innovation in the Health, Care Service Industry - 2009 6th International Conference on Service Systems and Service Management(EI), Jun. 2009, Xiamen, China |
2008.10 |
陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai)、Chung-Hsien(Chung-Hsien Yang)、Tzu-Yu Chang(Tzu-Yu Chang), Understanding Customer Innovativeness via Soft Computing Approaches , 6th Asian Network for Quality, Oct. 2008, Bangkok, Thailand |
2007.10 |
陈永信(Yung-Hsin Chen)、蔡硕仓(Shuo-Chang Tsai)、D.Y. Sha(D.Y. Sha)、Jui-Chen Hsu(Jui-Chen Hsu), Exploring the Quality of Segmentation Task in a Customer Knowledge Management Process , 5th Asian Network for Quality, Oct. 2007, Incheon, Korea |